fully sic(k)

August 14, 2017

i enjoyed the film “The Big Sick” but wasn’t really surprised that the cinema was practically empty.  I’m no marketing guru but I think the title (although understandable) could have used some tweaking. Despite receiving a rating of 98% in Rotten Tomatoes and grossing a lot in the US, the film didn’t seem to do well in OZ.  Some might find “sick” in the title; or the plot revolving around a coma; or it being primarily set in a hospital to be off-putting to some movie patrons.  My dark humour aside, my wife & I have firsthand experience with illness so we never really felt confronted.

In a way, this kind of reminded me of the movie The Shawshank Redemption (based on the novella Rita Hayworth and  The Shawshank Redemption by Stephen King in the book Different Seasons. Three of the four stories – corresponding to a particular season.  Of note is the tale of The Body or what most know as Stand By Me but that’s another story).  A lot of people have watched the film but it didn’t fare well in the cinema.  That’s because most movies rely on word of mouth but the title was too hard to recall for most viewers (sad to say that this may have been an instance where a focus group may have been helpful).

The movie may not have been advertised enough; or most Aussies may not be familiar with the work of Kumail Nanjani because the television show Silicon Valley isn’t really big here.   Regardless, go out and watch The Big Sick.

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