vice consolidation

November 18, 2006

Working in technology, consolidation is now as popular a concept as it is in business. Taking it a step further, this may be just as applicable to one’s own vices. Where traditional thinking seemed to gravitate towards substitution, i’m seriously considering piloting this idea and merging my “addictions”.

An ingenious Aussie brewer has concocted a potent potion of pale malted barley, wheat, and – wait for it…arabica coffee beans. The brew is called Crema and seeks to bridge the gap between the two groups: those who prefer beer vs. those who prefer coffee.

Admittedly, i am not much of a beer drinker but do enjoy a cold San Mig Lite or Stella (or Cerveza Negara or Guiness) appropriately matched with my meals. And while i do not foresee myself turning my back on a ristretto any time soon, i will willing partake of what seems to be an inviting (if not purely interesting) elixir. That is, when i actually find a bottle shop or like-minded establishment in Adelaide that actually sells it.

Hopefully the long wait and anticipation has not built this up too much and the actual experience will be at least pleasant and non the least disappointing. Perhaps my abbreviated trip to Sydney tonight will draw a curtain to this quest – one can only hope.

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